Hearing aids
Hearing aids, fitted
with real-ear measurement

How to reach us
01632 960500Sandra answers, and works out what to book.
Mon–Fri09:00 to 17:30
Sat09:00 to 13:00
12 Market Place, Kingsmere WX5 1EP
Getting in
- Level entrance from Market Place, no steps anywhere on the ground floor
- Hearing loop at the desk and in both test rooms; we speak clearly and face you
Every maker, four technology levels, fitted to a measurement of your own ear, with four years of aftercare and a 60-day money-back promise.
Seen fitted about nine days after your test
From £1,495
Free hearing tests this week
In plain words
What this is
We are independent, so we fit hearing aids from every maker rather than one, and we choose the pair for your hearing, your ears and your life, not for a target.
Four technology levels, one price list
- Essential, from £1,495 a pair: quiet rooms, one-to-one, the television
- Standard, from £2,295: small groups, the car, the phone through the aids
- Advanced, from £2,995: restaurants and meetings, better speech in noise
- Premium, from £3,795: the busiest rooms, the most automatic, the best in noise we can fit
Every level is available as a small receiver-in-canal aid, in-the-ear, completely-in-canal, or behind-the-ear, and nearly all as rechargeable.
What real-ear measurement is, and why we insist on it
A hearing aid's first setting is a guess based on the average ear. Yours is not average. We put a thin, soft tube beside the aid in your ear canal and measure what actually reaches your eardrum, then adjust until it matches your prescription. It adds twenty minutes and it is the difference between aids that sit in a drawer and aids that get worn. Fewer than a third of UK fittings include it; every one of ours does.
The 60-day promise
Wear them for 60 days. Come back as often as you need. If they are not right for you, return them for a full refund. Last year 91 out of every 100 pairs stayed with their owner.
How long
90 min fitting
What it costs
£1,495 to £3,795 a pair
What you leave with
Real-ear measured, every fitting
At home
Yes, fitted at home
Which door
Front door, 12 Market Place (level) · step-free
Two disabled bays outside the bank, thirty seconds away; one-hour free bays around the market cross except Wednesday, market day
Last year, counted91% of pairs kept after the 60-day trial; average 9 days from test to fitting (2025, demonstration data)
The price
From £1,495
A pair at Essential level; single aid about 55% of the pair price
a pair, fitted, with four years of care
£56 a month over 24 months at 0%, after a £150 deposit.
- How long
- 90 minutes to fit; 4 years of care
- Seen
- Fitted about nine days after your test
Who you will see

“If the aids are in a drawer, we failed, not you. Bring them back and we will start again.”
Book with AlanWhat to bring
- Your glasses, if you wear them
- Any hearing aids you own, with their charger or batteries
- A list of the rooms and people that are hardest to hear
- Someone whose voice you know
Step by step
What happens,
in order
Nothing here is hurried. Each step is explained before it happens, and written down for you afterwards in large print.
Bring someone with you
Bring a relative or friend into the appointment; we encourage it. A familiar voice is the best thing to test with, and two people remember more than one.
Day 1, fitting
90 minutes. Real-ear measurement, the aids set to your prescription, then the basics: in, out, charging, the phone. We start you a little quieter than target so the world does not shout.
Week 1
Wear them all day at home. Your own voice sounds odd, and the fridge is loud; both fade. Write down the rooms that are hard.
Week 2, follow-up
We bring the volume up to target and adjust for the rooms on your list. Twenty minutes.
Week 6
Second follow-up. Most people are wearing them all day by now and have stopped noticing them.
Day 60
Decision day, though most people have decided by week three. Keep them or return them for a full refund.
Years 1 to 4
A clean and check whenever you like, a yearly hearing test and re-tune, loan aids while yours are repaired.
Is it for you?
Good for,
not for
We would rather say no at the desk than fit something that will end up in a drawer.
Good for
- A hearing test showing a loss in both ears
- People whose NHS aids are in a drawer
- Anyone who wants a small or rechargeable aid the NHS does not supply
- People who want the same audiologist every time for four years
- Tinnitus alongside hearing loss: most aids now include a sound programme
Not for
- Normal hearing: we will not fit aids to a test that does not need them
- A one-sided or sudden loss until a doctor has seen it
- Anyone who has not had a test in the last six months; the test comes first and it is free
The whole price
What you get
for it
What the price covers, the plain facts, and the honest bit: what can go wrong, and what is normal in the first week.
Included in the price
- Choice of maker and style, explained without jargon
- Fitting with real-ear measurement, both ears
- Follow-ups at two weeks and six weeks, and as many as you need in the first three months
- Four years of aftercare appointments
- Manufacturer's warranty, two years at Essential and Standard, three at Advanced and Premium
- 60-day money-back promise, no restocking fee
- A written guide to your aids in large print
- Pay monthly at 0% over 12 or 24 months
The honest bit
- The first week is tiring: your brain is relearning sounds it had stopped hearing. That is normal and short
- Aids help most people a great deal in noise and do not make noise disappear; we say what to expect for your level
- In-the-ear styles need a dry ear and can be affected by wax; we show you how to keep them clean
- About 9 in 100 pairs come back within 60 days; we would rather refund than have aids in a drawer
Questions people ask
People ask
Do I need two?
If both ears have a loss, two aids nearly always work better than one: you can tell where sound comes from and follow speech in noise much better. If one ear is fine, we fit one. A single aid is about 55% of the pair price.
Which makers do you fit?
The main five: Phonak, Oticon, Signia, Widex and Starkey, plus ReSound and Unitron when they suit. We are tied to none, and our prices are by technology level, not by maker, so we can choose freely.
Can I pay monthly?
Yes. 0% over 12 or 24 months with a 10% deposit, or a longer term with interest; see the pay-monthly page. Essential level works out at about £56 a month over two years with a 10% deposit.
Also here
Related appointments
More from hearing aids and the departments next door.
Hearing aids
Two-week take-home trial
Not ready to decide? Take a pair home for two weeks, fitted properly, for a deposit that comes straight back.
- You leave with:
- Your own verdict
- At home:
- Yes
- Price
- From £95
- Refunded in full whether you buy or not
- How long
- 2 weeks
- Seen
- Fitted about nine days after your test
Hearing aids
Hearing aid follow-up and re-tune
Twenty minutes to adjust your aids to the rooms that are still hard. Free for four years on aids from us.
- You leave with:
- Adjusted on the day
- At home:
- Yes, on Premium care
- Price
- From £45
- Free for 4 years on aids bought here
- How long
- 20 to 30 minutes
- Seen
- Fitted about nine days after your test
Hearing tests
Full hearing test
A full hour with an audiologist. Free if you are 50 or over, or thinking about hearing aids.
- You leave with:
- Same day, on one sheet
- At home:
- Yes, £95
- Price
- Free
- Free if you are 50 or over, or considering hearing aids. Otherwise £65.
- How long
- 60 minutes
- Seen
- Within a week; same day if your hearing changed suddenly
Free hearing tests this week
Call us.
01632 960500Sandra answers. Ring me if you are not sure. Working out what to book is my job, not yours.
Mon–Fri09:00 to 17:30
Sat09:00 to 13:00
Getting in
12 Market Place, Kingsmere WX5 1EP.
- Level entrance from Market Place, no steps anywhere on the ground floor
- Hearing loop at the desk and in both test rooms; we speak clearly and face you
- Large-print price list and appointment cards; everything we say is also written down for you
The rules on the wall
- Real-ear measurement on every fitting; 91% of pairs kept after the 60-day promise
- The test is free from 50, the prices are on the wall, and nobody here is paid on sales
- Independent since 2009: every maker, four levels, four years of aftercare with the same faces